How Halliday Payments Helped Story Fix the Onboarding Problem
Overview
Facing a difficult onboarding experience for the native IP token, layer-1 blockchain Story turned to Halliday Payments for a single, futureproof solution that works for both users and the company.
Stats
From 30+ minutes to seconds
Onramping via Coinbase Pay, Stripe, Transak, MoonPay
Bridging via Stargate
The Problem: A Rocky Onboarding Experience
For a technology that promised to be the future of money, purchasing cryptocurrency is surprisingly slow, difficult, and intimidating for new users.
If you were to try to onboard onto Story, a popular layer-1 blockchain built to support internet intellectual property with the IP token, you have to go through several steps: Go to the bridge page, select your wallet, log in (or set up an account, if you don’t have one), head to an onramp, purchase tokens for IP token and gas, confirm the transaction went through, then head back to the bridge page, find a bridge that supports IP, confirm that you have the right tokens on the right network (and if not, going back and starting the process over again), make the transaction, confirm it went through, and only then can you return back to the Story website to participate in the greater ecosystem.
Even for someone experienced with cryptocurrency, that’s an experience that can take up to 30 minutes. And imagine if you’re a new user – the entire path is perilous with friction, confusion, and places to fall off.
Not that Story hasn’t been trying to fix this issue. Getting support for the IP token on additional onramps and centralized exchanges is a long, laborious process that can take months – and usually, a hefty cost.
The result? A long process that’s even worse of an experience than using traditional finance.
“Currently, onboarding users into the crypto world involves too much friction, from navigating a website, setting up a wallet, going through an onramp, and then returning to the application. Even experienced users can get confused, but Halliday is poised to change that. They share our mission to make interacting with $IP seamless, intuitive, and accessible to all.”
— Andrea Muttoni, president of the Story Foundation
The Solution: Halliday Payments
Enter the new version of Halliday Payments. In one simple checkout experience, users can now onboard and get the IP token directly from Story’s website. It takes the same amount of time as the typical ecommerce credit card transaction.
Instead of multiple points of friction, users can onboard to the Story ecosystem with just a few clicks over a few seconds. Users can safely click away from the page or close the window and the transaction will still go through.
Halliday connects to Coinbase Pay, Stripe, Transak, and MoonPay, so users can easily use their credit cards, debit cards, or centralized exchange balances to purchase IP token. Users can also bridge their existing onchain liquidity with intelligent routing to compare the cost and reliability of pathways on the Workflow Protocol network. Users will always be able to determine which bridge, DEX, or exchange pathway will work best for them.
An Easy, Futureproof Integration
For Story, the work was minimal. The new Halliday Payments is built on the Workflow Protocol, allowing the Halliday team to integrate a new chain very quickly — think hours or days instead of weeks and months. All the Story team needed to do was install a few lines of code on their website to integrate a user-friendly widget. And now, Story ecosystem teams can easily deploy the widget as well.
How Story Got Connected to Halliday Payments
Integrate
IP token support
Onramp
Coinbase Pay, Stripe, Transak, MoonPay
Bridge
Stargate
And by being integrated into the Halliday Payments widget, the IP token will be connected to all future Workflow Protocol connections, including new onramps and fintech platforms. Story won’t have to worry about the long, difficult process of working with each of those individual entities to get support — it will just happen, automatically.
Halliday Payments is the last onboarding integration Story will ever need.
