The Problem: A Rocky Onboarding Experience
For a technology that promised to be the future of money, purchasing cryptocurrency is surprisingly slow, difficult, and intimidating for new users.
If you were to try to onboard to DATA Network (formerly known as Story), a popular layer 1 blockchain built to support internet intellectual property with the DATA token (formerly known as IP token), you’d have to go through several steps: Go to the bridge page, select your wallet, log in (or set up an account, if you don’t have one), head to an onramp, purchase tokens to swap for DATA token and gas, confirm the transaction went through, then head back to the bridge page, find a bridge that supports DATA, confirm that you have the right tokens on the right network (and if not, going back and starting the process over again), make the transaction, confirm it went through, and only then can you return back to The Data Foundation website to participate in the greater ecosystem.
Even for someone experienced with cryptocurrency, that’s an experience that can take up to 30 minutes. And imagine if you’re a new user: the entire path is full of friction, confusion, and places to fall off.
Not that The Data Foundation hasn’t been trying to fix this issue. Getting support for the DATA token on additional onramps and centralized exchanges is a long, laborious process that can take months, and usually, a hefty cost.
The result? A long process that’s an even worse experience than using traditional finance.
The Solution: Halliday
Enter the new version of Halliday. In one simple checkout experience, users can now onboard and get the DATA token directly from The Data Foundation's website. It takes the same amount of time as the typical ecommerce credit card transaction.
Instead of multiple points of friction, users can onboard to the DATA ecosystem with just a few clicks over a few seconds. Users can safely click away from the page or close the window and the transaction will still go through.
From launch, Halliday connects DATA to Coinbase Onramp, Stripe, Transak, and MoonPay, so users can easily use their credit cards, debit cards, or centralized exchange balances to purchase the DATA token. Users can also bridge their existing onchain liquidity with intelligent routing that compares the cost and reliability of every pathway across the routing network. Users will always be able to determine which bridge, DEX, or exchange pathway will work best for them.
An Easy, Futureproof Integration
For The Data Foundation, the work was minimal. Halliday adds new chains to the network with ease. Think hours or days instead of weeks and months. All The Data Foundation team needed to do was install a few lines of code on their website to integrate a user-friendly widget. And now, DATA ecosystem teams can easily deploy the widget as well.
How The Data Foundation Got Connected to Halliday
And by being integrated into the Halliday widget, the DATA token will be connected to all future Halliday integrations, including new onramps and FinTech platforms. The Data Foundation won't have to worry about the long, difficult process of working with each of those individual entities to get support. It will just happen, automatically.
Halliday is the last onboarding integration DATA will ever need.